Sony looks to start MWC2010 with a interest and attention that communication on the web is important as is content, music, videos, movies. They have a goal to bring these things together in the best ways.
A common theme that will be seen with Sony Ericsson’s line up for 2010 and beyond is that of curvature. The idea of a one theme design with attention to detail, the emotional and rational put together.
With the new interface design Sony Ericsson is trying to a achieve a space where all your media content is in one place, all your communication content is in one place. They are aiming for a clean user interface. To achieve this Sony Ericsson is implementing what is called, UXP. UXP stands for User Experience.
With UXP: User Experience, wanting to make a user interface thats common among all platforms. This is comprised of 3 different building blocks. Service integration, Signature Applications, rich graphical UI. This idea will carry through all Sony Ericsson handsets from this moment forward.